OpenAI CEO Sam Altman says India may soon become the company’s largest market. His comments came as OpenAI launched its latest AI model, ChatGPT-5.

Currently, India is OpenAI’s second-largest market after the United States. Moreover, Altman praised the country’s rapid adoption of AI.

“India is our second-largest market in the world after the US, and it may well become our largest market. It's incredibly fast-growing, but what users are doing with AI, what citizens of India are doing with AI, is really quite remarkable,” Altman said during a media briefing.

Altman Plans India Visit in September

Furthermore, Altman said he is excited to visit India in September. He explained that OpenAI is focusing on making AI more useful and affordable for Indians.

"We're especially focused on bringing products to India, working with local partners to make AI work great for India and make it more affordable for people across the country. We've been paying a lot of attention here given the rate of growth, and I am excited to come for a visit in September," he said.

OpenAI Launches ChatGPT-5

On Thursday, OpenAI introduced GPT-5. The company described it as its “best model yet for coding and agentic tasks.”

Additionally, the model comes in three sizes — gpt-5, gpt-5-mini, and gpt-5-nano. This allows developers to choose between performance, cost, and speed.

"While GPT-5 in ChatGPT is a system of reasoning, non-reasoning, and router models, GPT-5 in the API platform is the reasoning model that powers maximum performance in ChatGPT. Notably, GPT-5 with minimal reasoning is a different model from the non-reasoning model in ChatGPT, and is better tuned for developers. The non-reasoning model used in ChatGPT is available as gpt-5-chat-latest," OpenAI said in a blog post.

Better Support for Indian Languages

In addition, Nick Turley, head of ChatGPT, said GPT-5 can now understand more than 12 Indian languages better than before.

"GPT-5 significantly improves multilingual understanding across over 12 Indian languages, including regional languages. So that's really exciting because as Sam mentioned, India is a priority market for us," Turley said.

Rollout Timeline

Finally, the rollout began on August 7 for Free, Plus, and Pro users. Enterprise and Education users will gain access a week later.