The European Union has proposed new measures that would force Google to give greater access to its search and AI services to competitors, including OpenAI and other rival companies.
The move is part of the EU’s efforts to reduce the dominance of major technology companies under the Digital Markets Act (DMA). It comes six months after the European Commission launched proceedings to ensure Google complies with the new competition rules.
Google May Have to Give AI Rivals Greater Access
Under the proposed rules, Google will have to allow competing AI assistants and search engines to access key parts of its services. One major change will let Android users activate a rival AI assistant through voice commands instead of relying only on Google's own assistant. The European Commission said Google is expected to introduce this feature through an Android update scheduled for July 2027.
Privacy and Security Rules Will Apply
The Commission said the new system will include strong privacy and security protections. Only companies that meet strict security and privacy standards will receive access to Google's services. EU regulators said these safeguards will protect users while giving competitors a fair chance to offer alternative AI tools.
Google Must Share Search Data With AI Rivals
The Commission also wants Google to share some of the anonymised data it uses to improve its search engine. OpenAI and other AI chatbot developers that provide search features would gain access to this data.
The EU plans to introduce the data-sharing requirement from January next year. Regulators have also proposed a pricing model that companies would use to pay for access to the shared data.
Move Aims to Increase Competition
The proposed measures form part of the EU's broader effort to promote competition in digital markets. Officials believe that opening Google's services to rivals will encourage innovation and give consumers more choices. The Digital Markets Act specifically targets large technology companies that hold dominant positions in digital markets.
Google Already Faces DMA Charges
The European Commission charged Google in March 2025 with violating the Digital Markets Act. Following those charges, Google proposed several changes to address concerns raised by regulators and competing companies. The Commission is still reviewing whether those proposals meet the law's requirements.
EU Also Examines Google's Search Practices
The Commission has also raised concerns about Google's Site Reputation Abuse policy. According to EU monitoring, the policy lowers the ranking of news publishers and other websites in Google Search when those sites publish content from commercial partners.
Regulators are examining whether the practice gives Google an unfair advantage and limits competition in online search. The latest proposals mark another major step in the European Union's campaign to increase competition and reduce the market power of Big Tech companies.