India will begin dedicated outreach programmes in 40 countries to expand its textile exports. The target list includes the UK, Japan, South Korea, Germany, France, Italy, Spain, the Netherlands, Poland, Canada, Mexico, Russia, Belgium, Turkiye, the UAE and Australia, as per reports.
The official explained, “In each of these 40 markets, this is proposed to pursue a targeted approach, positioning itself as a reliable supplier of quality, sustainable, and innovative textile products with the lead role of the Indian industry, including EPCs and Indian Missions in these countries.”
Push for diversification
At present, India exports textiles to more than 220 countries. However, the 40 chosen nations hold the real key to diversification. Together, they import textiles worth over USD 590 billion. Yet, India’s share is only 5–6 per cent.
Therefore, the government plans to use these outreach programmes to strengthen both traditional and emerging markets. The official said, “Recognising this, the government is planning dedicated outreach programmes in each of these 40 countries, with a focus on both traditional markets and emerging markets.”
US tariff impact
The decision follows the US move to impose a 50 per cent tariff on Indian goods from August 27. As a result, exports worth more than USD 48 billion could be affected. The hike will hit sectors such as textiles, clothing, gems, jewellery, shrimp, leather, footwear, animal products, chemicals and machinery.
In 2024–25, India’s textiles and apparel industry stood at USD 179 billion. Out of this, the domestic market accounted for USD 142 billion, while exports were worth USD 37 billion. In comparison, the global textile and apparel import market was valued at USD 800.77 billion in 2024. India ranked sixth with a 4.1 per cent share.
Role of EPCs in growth
To counter the setback, Export Promotion Councils (EPCs) will play a central role. According to the official, EPCs will act as “the backbone” of the strategy. They will map markets, identify products in high demand, and link production hubs such as Surat, Panipat, Tirupur and Bhadohi to new buyers.
Furthermore, trade deals will add strength to the plan. The official said, “FTAs and negotiations with several of these geographies will help make Indian exports competitive, and there is a huge potential for growth in these areas.”