As the United States deals with the unpredictable leadership of President Donald Trump, his business empire has launched a new line of merchandise. The Trump Organisation, known for selling branded items, has introduced red hats with a new twist.

New Slogan Sparks Talk of 2028

This time, the red caps don’t feature the usual “Make America Great Again” slogan. Instead, they boldly display the phrase “Trump 2028” stitched in white. The Trump Organisation is also selling T-shirts with the same message.

According to the official merchandise website, each hat sells for $50. The description on the site reads, “The future looks bright! Rewrite the rules with the Trump 2028 high crown hat. Fully embroidered with a snap closure in the back, this will become your new go-to hat.”

The T-shirts, priced at $36, also carry the phrase “Rewrite the Rules.”

White House Reaction

When reporters asked the White House about the hats, Press Secretary Karoline Leavitt redirected them to the Trump Organisation. She said, “Since it’s their website,” they should handle the questions. However, she added her personal take, saying, “But it’s a cool hat and I suspect it will be highly popular!”

Although the Trump Organisation hasn’t made an official statement, Eric Trump, the former president’s son, posted a photo wearing the new hat. He also shared screenshots of media emails asking questions about the product.

Constitution Blocks Third Term, But Talk Continues

The slogan “Trump 2028” has raised fresh debates. Many Trump supporters have often discussed the idea of him seeking a third term. However, the U.S. Constitution clearly limits a president to just two terms. The 22nd Amendment enforces this rule, which makes a 2028 Trump campaign legally impossible—unless the law changes.

Trump Doesn't Rule It Out

Last month, Trump spoke to NBC News over the phone. When asked about running for a third term, he replied, “A lot of people want me to do it.” He continued, “But, I mean, I basically tell them we have a long way to go, you know, it’s very early in the administration.” He never denied the idea and hinted that he might be thinking about it. “I’m not joking,” Trump said. “But I’m not — it is far too early to think about it.”

When asked if his advisers had shown him a way to get around the 22nd Amendment, Trump gave a cryptic answer. “There are methods which you could do it,” he said.